Tushy Toilet Trendsetter Miki Agrawal Finds Success in 2021

Concerned with both the environmental and health impacts of toilet paper, Miki Agrawal, founder and Chief Creative Officer of TUSHY, decided to help find a way to market the bidet in the United States. She first began designing the first TUSHY attachment in 2015, with a heavy focus on the aesthetic side.

The easy-to-install attachment was designed with functionality and ease of use in mind, as the simple design is essentially foolproof, only requiring the basic knowledge of which way to turn the shutoff valve before installing the hose so you don’t flood your bathroom.


Although during its initial launch it drew skepticism from North American crowds due to their unfamiliarity with the concept, Miki Agrawal allayed the concerns of her skeptics by demonstrating that the device used clean water directly from the wall, and not from the bowl or tank of the toilet itself. After finding much success with their advertising campaigns during the late 2010s, their sales skyrocketed in 2020 due to the panic buying of toilet paper due to the then-new COVID-19 pandemic.

This led to ten times the interest in her product, and that interest turned directly into sales, netting the company a million dollars in a single day. Although interest in her product has certainly died down from its absolute peak in those confusing first few months of panic, interest still remains nearly five times what it was pre-pandemic. Looking back on her original goal of providing a more environmentally friendly way for people to clean themselves off, Miki Agrawal says “It’s a no brainer”, and with over two million trees saved due to her success, she’d be right. Now due to the companies growth in sales, they’ve begun expanding their operation, developing the “Tushy Ace” their first offering of an electric bidet. And with an expansion of their R&D team, they’ll likely develop more environmentally friendly options in the future.

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