Social media influences people’s lives in different ways. Approximately 80% of the global population can access the internet, and so social media sites. In the last few years, platforms like Instagram, Facebook and Twitter have grown since user behaviors are also changing. For instance, as Jason Hope states, some years ago, users were happy to get comments and texts on their posts. However, the same users are getting more information on these platforms, they grow businesses and even share success tips.
Therefore, up to now, social sites are increasingly important because some people get financial benefits from them. Currently, all companies ranging from food manufacturing to automotive companies are now relying on the site to communicate with their customers. Some brands have now shifted their focus to social media and away from websites since the audience is on these platforms. Things are changing rapidly, Jason Hope states, so one must be curious to determine the next happening. People are expected to transition into virtual reality in the future and people might lose their interest in social sites.
Activist investor Jason Hope believes that these social platforms are spurring business growth; therefore, explaining why they have become increasingly important. In the beginning, people did not think that social sites could help companies trigger direct sales like they do today. Social sites users trust the resultant sales, and so are ready to acquire anything either on Instagram, Twitter, or Whatsapp. Secondly, Jason Hope insists that social sites have strengthened the entertainment industry.
In the beginning, the platforms were used to facilitate relationships and mere interactions, but things have changed because they have new functions and aspects that entertain the audience. Therefore, users bank on the sites for fun and quality news because news spreads quickly on the sites. Finally, Jason Hope retaliates that availability of mobile devices has spurred internet usage. Therefore, marketers are favored because all these platforms have the relevant apps, and through customer loyalty, they make profits.