Gilson Finkelsztain, the former Member of the Executive Board at BM&FBovespa, hoped Brazil’s number of investors would reach the 5 million range. That hasn’t happened yet. However, the nation did hit an impressive milestone. 1 million people have money in the market through the Brazil Exchange.
The figure could increase in time. Empiricus Publishing could benefit if the number were to rise. Empiricus involves itself in the publishing of investment newsletters. At present, the company has 350,000 paid subscribers. These subscribers can read articles on stocks and other assets crafted by established analysts.
A significant number of investors in the market have an interest in learning about stocks. The one-million investor figure gives the management at Empiricus and idea about how many potential subscribers the company could sign. Refer to This Article to learn more.
Since the newsletter feature articles on making money written by experts, why wouldn’t an investor want to read the content? As with any other product or service, marketing and promotions play a role in how Empiricus could connect with potential subscribers. The classic concept of offering special discounts was one way the company tried to connect with new subscribers. The discount deals rolled out during Consumer Week, which seems to be good timing. Go Here for more information.
The readers of the newsletters absorb the information in different ways. A decent percentage of readers, however, did choose to work with brokers. Their money found its way to investment vehicles far more dynamic than low-interest savings accounts. Per a research study, Empiricus Research discovered a shift in reader behaviors. The number of readers with money in the market shifted from 35% to 60%.
Empiricus also intends to explore more dynamic strategies. The company purchased 50% of O Antagonista website. The other half of the website falls under the ownership of Diogo Mainardi and Mario Sabino. At present, Empiricus intends to work hard at increasing its overall annual revenue.
See also: https://exame.abril.com.br/negocios/com-365-mil-clientes-empiricus-negocia-mudanca-societaria/