Category Archives: Fashion Industry

How to Look Your Best According to Donata Meirelles

What does it take to be the most beautiful person on the block? It’s not as hard as you might suspect it to be, especially when the right steps are taken to achieve that look. Vogue Brasil Style Editor Donata Meirelles comes from a long generation of beautiful women. These women prove that genetics does, indeed, bless us with our beauty, since each generation (Donata Peixoto, mother, and Helena Bordon, daughter) all encompass beauty in every aspect of the word. What are the secrets that have helped these ladies look amazing? Perhaps knowing the same information as these ladies will help you achieve the beautiful looks that you want for a long time ahead. Follow Donata Meirelles on Twitter for more fashion

The three sat down together to film a few videos and programs where they revealed their secrets and beauty tips. Make sure that you take care of your skin before anything else. Wash and soothe the skin every single day when you wake up and before bedtime to remove impurities and dirt and to keep the skin looking fresh and vibrant. Products used to treat your skin and your makeup choices are also both important, they all three agree. Even when its costlier than other products, splurge beauty products make a difference in your skin, your makeup, and confidence. Donata Meirelles knows what she’s talking about. How else would one earn such a position with such an amazing and trusted beauty magazine?

Confidence is important for every woman to have and Donata Meirelles can tell you this firsthand. She is an amazing lady who understands her worth and that comes from a mom and grandmother who also share those qualities. When you feel good, you look good because beauty comes from the inside out. Happiness eludes in your look and your style. If you’re stressed, find ways to alleviate the stress. Make sure you are happy from the inside out if you want to look amazing. And, of course, make sure that starts with confidence in yourself.

Learn More:

RealReal Looks To Show Unicorns Are Real With New Funding

The RealReal is unique to this brick-and-mortar and online shopping niche with its track record of being able to “find the fake” in this space with its nearly overtrained staff to protect its reputation by protecting its name. Finding a used Louis Vuitton bag online is easy, but comfortably knowing that it’s not a good fake is something that is bred into the company’s success.

Following her stint as the CEO of, Julie Wainwright seems to have found a way to revive her career with the founding of the RealReal. Many will cite as the most memorable example of the “dot-com-bust”, Wainwright now represents the success of smaller-scope startups.

The authentication process at the RealReal is rigorous and the increase in revenue has led the company to the top of the luxury consignment market quickly as the business continues to expand.

With growth comes a need for willing investors and The RealReal has authorized the sale of $70 million in new shares, and if reached would see its valuation rise over the billion dollar mark for the first time. While there is no guarantee the shares, will be sold, many investors are viewing The RealReal as the newest unicorn in the niche.

Since the companies inception, it has raised nearly $300 million from various private equity and venture capital backers. Last year, the company closed Series G funding of $115 million seeing the company valued at around $750 million.

While headquartered in San Francisco, its expanded brick-and-mortar stores extend well beyond the “City by The Bay.” This newest round of funding should see The RealReal looking at 2020 for an initial public offering.

Competing Poshmark looks set to go public later this year as it reached $150 million in revenue in 2018. Other companies in the same arena include the female-founded Glossier which is now valued over a billion along with Rent the Runway among others.

The RealReal is hoping that its attention to detail and rigorous authentication process has a springboard to unicorn status.

Balms with Frangrance, EOS Lip Balm Review

EOS Lip Balm products help to hydrate your lips and work towards making them smooth. Though many favor them for their results, I also enjoy how they are packaged and are natural products. Their vanilla bean balm and honey apple bomb come with the bonus of having an amazing fragrance.

The vanilla bean lip balm comes in a simple, but cute container, that is a nude based color. To me the packaging is perfect because it fits the vanilla bean theme! Their honey apple balm comes in one of their sphere containers, were it is covered in a swirl of a light, and dark pink. This packaging is colorful, eye grasping, and adorable! Upon opening both, you get to the magic balm that creates those smooth lips and a burst of fragrance when opening them.


Dermatologist tested

• Hypoallergenic


• Contain Sustainable Ingredients

• Paraben and Petrolatum free

• Gluten Free

I personally did not experience any cons with these two products, but others have not enjoyed the balms texture. If you don’t enjoy strong fragrances, these two may not be for you, and you might want to try a different balm. You can find these two lip balms, as well as many others on the EOS website, in select stores, and Amazon.

Nicolas Krafft: Making Fashion Available To All Through Inclusivity & Diversity

Nicolas Krafft is since January 2019 the General Manager of Pulp Riot International at L’Oréal. Prior to this position, he was the Vice President of Global Business Development at the same company, a position he had held since 2014. One of the main focuses in the latter role was keeping the brand competitive all over the world is through empowering women by giving them a fashion ecosphere. He has been able to make women empowerment in the fashion industry a reality. Nicolas is a firm believer in the need and impact of inclusivity and diversity in the fashion industry.

Second annual beauty fashion show: a celebration of inclusivity

While serving as the Vice President of Global Business Development at L’Oréal, Nicolas Krafft organized the second annual fashion show on 30th September 2018. The event took place in a floating catwalk located on the River Seine in Paris, the city of love. Besides showcasing fashion and beauty, the fashion show was aimed at living up to the commitment of the company to make beauty accessible to everyone. The event was attended by prominent people and players in the beauty and fashion space.

The event was celebrating inclusivity in many ways. One is the focus on the diversity of women’s beauty. The women showcased this through the 60-meter floating runway. Some of the women celebrities that graced the show include Eva Longoria and Elle Fanning. Other icons present outside the fashion industry were Marie Bochet, a Paralympic guru and Nikolaj Coster of Game of Thrones.

Second, the event celebrated diversity and creativity by showcasing the latest fashion looks. L’Oréal’s own Global Makeup and Hair artists, Val Garland, and Stephane Lancien created 70 new looks in both aspects specifically for the fashion show. The show showcased other products from prestigious partners of the show such as Chopard.

Lastly, the event was another way of reaching out to the rest of the world. To achieve this, the company through the Vice President of Global Business Development, Nicolas Krafft, put up huge screens outside the venue to allow tourists and passerby watch the show. The show was also live in 230 countries over the world.

The Academy of Art University Is Defining The Future Of The Fashion Industry Through Their Students

Fashion is one of those highly unique and creative outlets that takes a great deal of dedication and practice to be good at. The Academy of Art University has been successfully teaching students throughout California what it takes to be successful in not only Fashion and Art, but design, acting, advertising, marketing, and many more fields of study. The Academy has been providing their students with a positive and supportive community that allows them to flourish and explore their creativity, which has produced some of the most highly decorated individuals in the industry, thanks to their academic training.

For more than a decade now, students have been able to show off their own work at events like New York Fashion Week, giving them a chance to appeal to the public and various industry experts with their very own work. In 2017, 10 students were chosen to have their personal work showcased on the runway for New York’s Annual Fashion show. Diversity has been one of the biggest contributing factors to the success of students at this Academy. Positive feedback has been given aplenty for the high diversity maintained at the university throughout the years. With more than 18 thousands students studying at the Academy every year, it is quite impressive that the backgrounds of their students come from more than 100 different countries.

Students are able to thrive at the Academy of Art University thanks to the principles put into place by the Academy’s original founder, Richard Stephens. During the time, the Academy was focused on advertising and changed to incorporate art and fashion as well as various other subjects of study later on. Today, the Academy of Art University is being run by Richards very own kin, Elisa Stephens, which acts as the institute’s president for the time being. Through her leadership, the Academy continues to challenge their students and successfully build their creative capabilities to create future industry innovators.