The founders of Hawkers Sunglasses Company established the famous firm seven years ago. Their objective was to manufacture better quality sunglasses than those in the market then. The four friends dedicated their services to improve the company, which enabled it to build a good reputation within a few years.
However, just as the sunglasses company started to gain acceptance across Europe, it started experiencing financial challenges that threatened its existence. Its founders thought of closing the company down because the profit was not enough to pay their workers and fund other activities.
Before facilitating the closure, Alejandro Betancourt Lopez learned about the financial challenges the sunglasses company was facing, and he decided to help them. Alejandro’s assistance became the sunglasses company’s stepping-stone of remaining relevant in the market. He supported the firm financially and used his vast experience to transform the eyewear brand.
Alejandro Betancourt Lopez introduced different strategies to revive the company. One of them was manufacturing high-quality sunglasses and selling them at an affordable price. Therefore, the company started manufacturing colorful, eco-friendly, and unique sunglasses with different lenses than other sunglasses in the market. The unique strategy helped the firm attract more customers who were looking for quality, affordable eyewear.
After several months, Alejandro Betancourt Lopez assumed the presidency of the sunglasses company. He continued to offer his valuable support, which increased the company’s reputation in Spain and other countries globally. In addition, Alejandro Betancourt Lopez used the experience he had acquired in his entrepreneurship career to motivate employees to work harder.
Furthermore, the eyewear company has enjoyed massive growth since Alejandro Betancourt Lopez joined the management team. Presently, Hawkers has many subsidiaries in different countries. Besides, it has employed over 200 employees who work in its affiliate firms globally. The company’s client base has also continued to grow. Presently, Hawkers has sold over 4.5 million pieces of sunglasses to different clients all over the world.