Conventionally, all companies seek to expand their operations both locally and international. It is an indication that the company is getting its priorities and goals right. Organo Gold has not been left behind either. Early this year (2015), the company opened an outlet in Turkey. With the opening of the new outline, the company had attained a total of 39 countries they operate in, nationally. BusinessForHome said that for businesses to exhibit good performance, there must be a leader with a vision leading a motivated team. Bernardo Chua is the individual behind the good performance by Organo Gold. He is the Co-founder and CEO of the company.
Organo Gold products’ benefits
Products of Organo Gold are specially designed to address a need. For example, coffee products will be able to stimulate and keep consumers alert while at the same time offering them other health benefits. It may explain the reasons why the company is fast expanding across the globe. Many individuals with active lifestyles prefer taking coffee. Fortunately for them, this seems to be the solution that Organo Gold is offering.
Because of his immeasurable contribution to humanity, he was previously recognized by Napoleon Hill Foundation. The Foundation awarded him a Gold Medal. Organo Gold products contain components of Ganoderma, which are herbs that resemble mushroom and are believed to be of Chinese origin. Health experts believe they are among the herbs with numerous health benefits to the consumers. Some of the benefits derived from continued use of the products include prolonged lifespan and a healthy body. It makes the products more competitive in the international market hence a choice of many.
Expansion strategy
Turkey’s culture promotes the consumption of coffee products. It is interesting to note that they opened their first coffee shop in the 15th Century. Therefore, it has provided a ready market for Organo Gold’s products. The company will only be required to maintain good quality products or make them better, so as to continue gaining the market share. Bernardo Chua has to ensure that they have new strategies of offering better services to clients. Organo Gold’s Executive Vice President Holton Buggs says they as a company they would continue providing useful services and becoming market leaders in Turkey.