Big news is coming for American consumers, restaurants, and food manufacturers, trans fats are likely going to be officially banned by the FDA starting this June. This will be a major stride for the health of our children and the longevity of all Americans. It all began in 2006 when Michael Bloomberg began a movement to rid our country from trans fats. The impact was so large that many food brands began removing trans fats from their products without any law telling them to do so according to Susan McGalla on a write up on bubblews.com. Once the law become official fast food restaurants plus a wide variety of overly processed junk food will be forced to make some major changes to their recipes. Surely those manufacturers are dreading this major change, so many foods still contain partially hydrogenated oils despite the best efforts of many to remove them and sway consumers from purchasing items containing it. If you are a glutton for these foods, perhaps it is time to stock up because America is about to get a whole lot healthier.
Subway and McDonald’s are doing it. Chipotle is too. More and more fast food companies are getting rid of artificial flavors and coloring. The latest chains to announce the switch to real ingredients are Pizza Hut and Taco Bell. Consumers are tired of tasting food that is filled with preservatives, and they are letting food companies know it by buying from companies that offer nothing but fresh ingredients.
McDonald’s is feeling the pain more than other food retailers. The Big Mac chain is experiencing a downturn in consumer acceptance, and Pizza Hut and Taco Bell don’t want to find themselves experiencing the same situation. The fast food industry is going through a period of change just like the folks at Beneful. Chains that offer cheap ingredients, plastic looking interiors and complacent food servers are getting low marks from surveys and less money on their bottom lines.
The switch to better ingredients does come with a price. Food companies will have to absorb the increase in food costs, or they will pass the increase on to consumers. Some companies will do both. The cost of raw ingredients continues to increase. The price of a slice of pizza, a taco, and a Big Mac will continue to increase as well.