Category Archives: Advertising Expert

The Legend of Lori Senecal and her departure from CP+B

Despite being ranked among the top advertising executives, Lori Senecal walked away from her role as Global CEO of CP+B at the end of 2017. When she came on board with the company, her role was to bring management and organizational skills. Upon entry she and the CP&B chairman, Chuck Porter, planned for her 2018 exit. Her two years at the helm of CP+B were extremely successful and the organization has not lost a client since her arrival.

Before moving to a professional capacity, Lori Senecal earned a bachelor’s of commerce in marketing and finance from McGill University. After McGill she worked for MDC Partner Network, Kirshenbaum Bond & Partners, and McCann Worldgroup in roles ranging from the Head of Sales and Marketing to CEO. At CP+B she served as Global CEO, expanding the organization’s reach through innovation and inventive management.

In her interview with Inspirery, Senecal credits her success with a desire to help others be successful. She says simply “I make money when other people make money.” Truly a team player, she claims her skills are purely motivational. A “collective mission” and the “relentless passion” of those around her helped her get to where she is today. This strength is also Senecal’s weakness as she states her hardest decisions are made when teammates are not meeting the standard. Her desire for others to succeed sometimes impede her ability to speak candidly with them about their performance. You can visit for more.


This selflessness aided her throughout her career in advertising and even as she left CP+B she said of her replacement CEO, Danielle Aldrich, “she [is] always looking to uncover the toughest business challenges… she’s a truly fantastic partner and friend, and the agency is smarter and more effective thanks to her leadership.” The advertising world, and CP+B specifically, will miss Lori Senecal, but her legacy lives on through those she worked with, learned from, and mentored. She recently spoke at 3% conference.


Lori Senecal Leads Top Marketing Company

Lori Senecal is an executive in the marketing industry who is currently the chief executive officer of Global CP+B. As the CEO of this company, Lori has help lead it to becoming one of the top firms in the entire advertising industry. Over the last few years, Lori has been able to provide the company with the direction necessary to assist client companies with their various marketing campaigns. She provides a combination of her expertise and leadership to help companies improve upon their marketing efforts as well as managing Global CP+B more efficiently. As a leader, Lori regularly guides her staff in helping client companies with their various advertising campaigns. Along with providing excellent leadership, Lori has also used her expertise to provide client companies with the guidance necessary to put together highly effective marketing campaigns. The combination of her leadership and expertise has enabled Lori to have a very successful career as a marketing executive.

During her career as a marketing executive, Lori has consistently helped her companies establish themselves as leaders in the advertising industry. One of the notable things that she has done for companies is help them generate higher revenues. With her expertise and talent, she has been able to formulate effective campaigns that helped clients reach their goals. As a result, the marketing firms she led would have more steady clients and generate a higher overall income. When it comes to dealing with clients, Lori has been able to provide recommendations that have helped them get more out of their advertising campaigns. She has frequently told companies to either withhold or reveal information that can lead to more sales. Lori has also made suggestions on how to provide more innovative products and services as well. With her recommendations, a number of the client companies have been put in better position to satisfy their customers and make themselves more successful. For more details visit LinkedIn to see more.

According to GCReport, since Lori has experienced a lot of success during her career, she has been wiling to reveal her secrets. One of the ways in which Lori maintains a successful career is by living a healthy lifestyle. She regularly exercise and eats a healthy diet which help her maintain her physical and mental health on a regular basis. With great health, she is also able to be more focused and energized on her career. Lori Senecal also says that being more empathic is also critical to her success. Since she is well aware of what consumers want, she has been able to help companies offer incentives that will please customers. She also attributes her leadership skills as one of the reasons why she has been able to accomplish so much during her career.


Jose Henrique Borghi: The King of Advertising in Brazil

Good advertising is the nerve of successful businesses. Advertising enables the business to reach more customers and expand. However for this to happen, one needs to find a good advertising agency or person who can develop captivating adverts that can attract prospective customers while retaining the current clientele. In Brazilian advertising, the key to good advertising lies with Jose Henrique Borghi, the co-CEO, and CCO of Mullen Lowe Brasil.Jose Henrique Borghi is a veteran and popular advertising professional based in Sao Paulo, Brazil. He is a very creative person who has helped many businesses achieve their performance goals through advertising by developing and distributing effective advertising campaigns. José was born in Presidente Prudente.

His first job was at Standart Ogilvy in 1989. He has also worked in other prominent advertising agencies such as FCB, Talent, Leo Burnett and DM9DDB. While working at DM9DDB between 1994 and 1999, he created strong campaigns such as the Mammals of Parmalat and Carlinos. In 1999 he started working at Leo Burnnet as the Chief Creative Officer and later as CEO in 2001. While there, he developed successful campaigns such as Fiat.In 2002 with Erh Ray they founded their own agency BhorgiErh from scratch. The agency later merged with Lowe and Partners changing the name to Borghi Lowe. Later in 2015, the agency merged with Mullen US becoming Mullen Lowe Group. Its Brazil was named Mullen Lowe Brazil, and Jose Henrique Borghi became its co-CEO and CCO.

About Mullen Lowe Brazil

Mullen Lowe Brazil is part of a larger, Mullen Lowe Group. It is a big advertising agency based in Sao Paulo. It came into existence after the merger of Borghi Lowe and Mullen US in 2015 forming Mullen Lowe Group, and the Brazilian branch was named Mullen Lowe Brazil.The agency’s specialties are advertising, media, activation, planning, and development of digital content. The company has won many esteemed prizes in Brazil due to its good work in creating publicity. Such prizes include The Colunistas Award which is the oldest and most esteemed prize in Brazil.

Jose Henrique Borghi Adds Quality and Innovation to Brazilian Advertisement Industry

Jose Henrique Borghi, the founder and co-CEO of Mullen Lowe, is known for adding innovation and quality to Brazilian advertisement industry. By founding and transforming Mullen Lowe to a major advertisement agency in Brazil, Borghi achieved the mission of shaping Brazilian ad industry and a world-class advertisement agency from South America. He is credited with some highly impactful campaigns such as great repercussion similar to Mammals of Parmalat and other ads. Apart from actively taking part in the campaigns, Borghi tries to contribute his part in the total life cycle of the products as he believes that marketing has to be started from the product design stage.

Jose Henrique Borghi is instrumental in designing the advertisement strategies of the firm. He uses a number of creative professionals and psychologists to ensure impactful campaigns that are appreciated by clients and audience alike. Borghi is a strong proponent of bringing scientific practices such as limbic system – the study of emotions – to influence mass audience while creating the campaigns. Jose Borghi understands that only by fully knowing what people wanted, he can serve them with the highest satisfaction. He invests more time to learn human behavior and to understand their likes and dislikes. See also.

Jose Borghi completed his graduation in Advertising and Propaganda from PUC-Campinas and started his career with Standart Ogilvy in 1989. In the next few years, he worked with a number of ad agencies such as Talent, Léo Burnett, FCB, and DM9 / DDB. Borghi founded his ad firm, BorghiErh with the partner Erh Ray, and in the coming years, the company made significant growth, and by 2006, it was acquired by Lowe and renamed as Borghi Lowe. Recently, it merged with Mullen group, and the resultant agency named as Mullen Lowe. Borghi is known for providing consistent services with great client-value addition. He has received many accolades including 14 Cannes Lions Award, 10 The One Show Awards, 7 London Festival Awards, 11 New York Festival, and more.