Fastfood restaurants have long been advised to add on an alternative to their menus for people that want to eat healthily. It’s not so much as to add more fruits and vegetables but to have something else between the buns other than meat. Impossible Foods have stepped up and created the Impossible Burger, and it has gotten rave reviews. So many people have fallen in love with this meatless alternative, and it is now in huge demand.
The problem is that the company did not see this growth happening and did not have the expansion power to meet the aggressive supply for its burger. OSI Group, which is based in Chicago, decided to step in by partnering with Impossible Foods to help make this happen. Not only do OSI Group have the manpower and facility space in Chicago, but they also have the experience of being a professional food distribution company.
Being that OSI Group McDonalds is a dominant global figure in this industry, Impossible Foods chose well when it came to finding a partner to help deliver a quality product. This will keep them in business for a long time because people who don’t eat meat prefer not to be left out when it comes to having what they want.
While other restaurants have placed a meatless alternative on their menus, McDonalds is not making the move just yet. They want to see how this plays out first. It’s understandable that they want to make sure that these plant-based burgers are not just fads before coming out with their brand. McDonalds just wants to play it safe because no one knows when this meatless frenzy might slow down. The OSI group is known for making great decisions when it comes to food distribution, and this is no exception.
About OSI Group McDonalds: www.inc.com/profile/osi-group