Flavio Maluf is the third generation of the Eucatex family business. His grandfather founded the company in the early 50s. Since then, he’s played a huge role in the company’s progression into the modern world. Despite being born into a family legacy, Flavio spent the early years of his career carving out his own path.
Flavio Maluf holds numerous university degrees. He first graduated from FAAP in Sao Paulo, Brazil, where he grew up. He spent some time working at the family business before traveling abroad. He earned a Mechanical Engineering degree from PUC, and a Business Management degree from New York University. He later used these industrial and trade area skills to lead Eucatex into the future.
After returning to Brazil, he rejoined the family business. He started working under his uncle, who he later succeeded as the company’s President. After becoming President, Flavio Maluf proved himself a tremendous resource.
He’s also renowned for giving advice to young entrepreneurs trying to enter the world of business. His main link to aspiring entrepreneurs is his advice blog. He offers advice on a range of different business topics, including succeeding in interviews, succeeding in the workplace, and climbing the corporate ladder.
Part of his success is changing the way people see his company. Over the years, he’s made Eucatex one of the most environmentally friendly companies in Brazil. Recently, he switched all of Eucatex’s offices over to solar power to conserve energy. He’s also opened more eco-friendly factories in other cities to create more jobs.
Eucatex has always been an eco-friendly company. When Flavio’s grandfather founded the company in 1951, they produced natural eucalyptus products. It quickly became the leading company in the industry that focused on conserving the environment. The company compensated for all the eucalyptus trees they used by planting more every year; thus, preserving the environment for the next generation.
Since then, Eucatex’s become an international company. It’s expanded its product range by adding more eco-conscious products like ceiling and wood fiber plates.