The Rise of Alexandre Gama in Advertising Industry

Alexandre Gama is a Brazilian entrepreneur with interest in advertising and communication. He was born in 1958 and worked his way through the communication industry to become one of the biggest brains in advertising globally. Gama started his career in 1982 working for Ogilvy & Mather as a copywriter. Eight years later he moved to DM9 where he worked as a creative director and copywriter, a position that saw him win numerous awards. Alexandre Gama then proceeded to work with other communication firms before starting his agency.

In 1999, Alexandre Gama started his advertising agency under the name Neogama. Neogama became the fastest growing company at the time in Brazil winning tenders from leading international brands. Neogama joined forces with BBH an agency based in London to form Neogama/BBH. Alexandre Gama became the major shareholder in the new coalition driving the new formation to win the “Agency of the Year” award in the same year.

Over the years, Gama has won numerous awards for his creativity and drive in the advertising agency. He also ventured into the music industry in 2014 creating VIOLAB that records and promotes acoustic guitar musicians from Brazil. His latest achievement was the 2016 appointment to the Global Creative Board becoming the only and the first Brazilian to join the prestigious six-member board.

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