Jojo Hedaya is the Co-Owner and Executive CEO of an email service known as Unroll.me. Hedaya was still attending Brooklyn College when he founded the company back in 2011. Even while working on Unroll.me, he was able to earn two degrees, one in Business and one in Philosophy, from the City University of New York Brooklyn College. When he is not working on Unroll.me, or spending time with his wife and son, Hadaya enjoys attending entrepreneurial discussions and speaking at local community events.
Hedaya, and his partner Josh Rosenwald, created Unroll.me as a way to organize emails. In an article posted on Wework.com, Hedaya admitted that the inspiration came when Rosenwald wasn’t answering his emails because he couldn’t find them hidden within subscriptions, newsletters, and spam. Together they found that around 80% of a person’s email is dedicated to such emails, which could easily become overwhelming. Unroll.me takes care of those numerous emails by condensing them all into one. Hedaya calls this single email “The Rollup”. From that one email users can browse, unsubscribe, or delete the whole group entirely. Based on preference, The Rollup can come at any previously specified time of the day, making email organization simple.
In the beginning, Hedaya and Rosenwald were worried that Unroll.me wouldn’t be able to work as they planned, so they didn’t sink too many resources into it, wanting to see how users responded before making big changes. Their first concept was released within two months. Luckily, Unroll.me saw thousands of signups. The duo understand that what makes their idea stand out among the rest is how easy it is to use. Many of Unroll.me’s competitors have failed because they reached to far and made their user’s experiences too complicated.
Unroll.me was a huge success when it was pushed out of beta with a sleek new design. It was able to consistently have approximately 1.3 million users and was features on several tech websites. It did not take long before larger companies were interested in acquiring Unroll.me. According to Techcrunch.com, Slice, a shopping app that was bought by Rakuten, made a deal with Hedaya and Rosenwald. However the specifics are unknown.