Tag Archives: Doe Deere

Doe Deere is building brands for her fellow Unicorns

Doe Deere, the self proclaimed Unicorn Queen, has launched a new business venture, jewelry brand Poppy Angeloff. Building off her success with Lime Crime Cosmetics, Deere has embraced her love of vibrant colors to introduce Victorian inspired jewelry in a more modern light.

Deere broke into the beauty realm almost by accident. Living in New York City with husband, Mark Dumbleton, Deere had created a trendy and punky fashion line known by the name Lime Crime. Pieces sewn or reconstructed by Deere were sold on Ebay. Deere modeled all of her own creations. However, it was her colorful makeup that caught the attention of her followers. Deere realized that while she had difficulty finding the colors that set her apart, her followers would have the same issues. She set out to help others experiment with the shades that she’d chosen to represent her personal style.

Lacking industry knowledge or presence, Deere’s husband was instrumental in assisting her creation of Lime Crime Cosmetics. Although Deere feared rejection, her husband located a manufacturer willing to take on a new company with the minimum run of product. Upon ordering the minimum of 1000 pieces per color shade, Lime Crime Cosmetics sold out of product within one week. After 10 years of providing vegan and cruelty-free makeup for fellow Unicorns around the world, Deere sold the company, though she remains involved.

The idea to start her new company was sparked, in part, by Deere’s sister, who pushed her to further investigate the possibility of creating classy jewelry inspired by family heirlooms. Poppy Angeloff intends to create jewelry that will be handed down through generations, heirloom-quality pieces that can be worn everyday. Deere considers Poppy Angeloff to be a logical progression of her growth as an artist.

Poppy Angeloff furthers Deere’s belief that the customer is the heart and soul of the company. Deere has received hundreds of thousands of letters from customers worldwide, sharing stories of the impact she has had on their lives. Deere gives her followers hope that they can be unapologetically unique. They can be true to themselves. Deere’s belief that color creates joy and confidence for women, lifts people up and communicates emotion is backed by her core beliefs. Deere strives to be passionate. She aims to see the industry through her customers’ eyes. And above all, she never backs down from risk.

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Doe Deere: Destination Fame

The going was not always easy for Doe Deere. The Russian born entrepreneur was one young girl that was truly obsessed with achieving fame in her own way. Her obsession with all things American was clearly apparent during a young age. Deere relates that she devoured any type of media concerning the United States. At age 17, Deere and her family decided to move to New York City. This delighted Deere because she realized that anything was possible to achieve in America. Even fame and fortune. However, things took a bad turn in America because her mother’s savings hit rock bottom.

The Lean Years

Xenia Vorotova or Doe Deere never lost faith in her dream of fame and fortune even when her family had to move to a shelter in New York City. Her mother took menial jobs cleaning apartments, while Deere and her sister took other menial jobs to make ends meet. Things started looking up, when Deere’s family met Dorchen Leidholdt, who was a lawyer and a feminist that helped female immigrants in America. This feminist lawyer was instrumental in turning her family’s life around. She helped Deere’s mother find a job as an accountant. She helped Deere enroll in the Fashion Institute of Technology while her sister enrolled at Columbia University.

Moving Forward

Deere relates further that the family left the homeless shelter and moved into the projects in East Harlem. It was a dangerous situation for her family, but they did not care because they at least had a home with a kitchen and their own bedrooms. Deere states that those bad times and harsh realities made her the person that she is today and she would not change a thing. By the latter part of the 2000s, Deere discovered her true passion designing clothing. However, this eventually led to her creating her own makeup line, Lime Crime Cosmetics.

Doe Deere’s story is a true immigration success story. Today, Doe Deere is living the American Dream. She has a successful business, a great marriage, a beautiful family and a beautiful home. All this was truly possible because she held on to her dreams.

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