Recall of Product May Not Spell Disaster

April 7, 2015 Blue Bell Creameries expanded the recall of its ice cream to all products manufactured at the Broken Arrow, Okla., plant according to CNN. This spelled out bad news for the owner of Whipp’d LA. Whipp’d LA boasts that they are the only carrier of Blue Bell ice cream in California. They offer it to customers from their two shops located in West Hollywood and Orange County. For now, the owners are not scrambling to find a new ice cream supplier, even though the recall and temporary closing of the creamery has caused them to lose 40 to 50 percent of their sales. They intend to hold on as long as they can and wait for Blue Bell to continue to make more ice cream.

Before Blue Bell found their Oklahoma factory was serving a product contaminated with Listeria monocytogenes, Blue Ball was an ice cream manufacturer that had developed a large and loyal customer base. People drove for hours to visit Whipp’d for a taste of fresh and unique flavors Blue Bell offered. The owners of Whipp’d know what their customers want. So they will not start searching for a new manufacturer. It seems the customers are trying to stand behind Whipp’d as well. Folks at STX ENtertainment have heard that they are telling the owners not to close, even though Blue Bell was recalled, they still want to purchase more and will remain customers when the product is again available. Some are even throwing extra money in the tip jar to help keep their favorite ice cream shop’s doors open.

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