The cosmetic industry is an ever changing business that is constantly feeding innovative makeup products to the masses a means to enhance natural beauty. The interesting thing about makeup products is that it seems as though consumers aren’t willing to purchase any items that are subpar: everyone wants the best of the best. This could, in part, be because many notorious figures in the limelight are constantly showcasing how effective or ineffective up and coming makeup brands are or what they have to offer.
One of the most notorious makeup companies, MAC, revolutionized the cosmetic industry by providing cohesive, high quality products that were marketed in illustration and print toward all races, colors, and genders. Finally, consumers could acquire makeup products that were guaranteed to visibly appear over their skin complexion. Additionally, MAC made a focus on various makeup textures, creating products that varied from matte to moist, glossy to sheen, and so on. Interestingly, there was once a time where you would frequently hear the question, “Where did you get your lipstick,” and you would inevitably hear, “MAC.” However, that isn’t much of a commonality now that other cosmetic companies have come up with their own genius products and strategies. NARS, Chanel, bareMinerals, and many other cosmetic brands are highly prized, worn, and recommended among consumers now.
In today’s 20th century, many makeup lovers have taken efforts into their own hands to invent or mimic their favorite makeup products. Some of these people are celebrities, aestheticians, cosmetologists, or just your plain average makeup appreciator. One successful cosmetic brand known as “Lime Crime” was founded by Doe Deere in 2008. What makes Lime Crime products on ilovelimecrime.com so special are her neon and richly pigmented eyeshadows, lipsticks, and lipglosses. Deer, like many makeup appreciators took initiative to create her own makeup brand as a means to provide something different to the cosmetic industry and all that it took was passion. The comparison of how the cosmetic industry operated from then to now is so drastic that you just never know what whimsical modifications will take place in the future, but you can be guaranteed that they will be unprecedented.