Nicolas Krafft is since January 2019 the General Manager of Pulp Riot International at L’Oréal. Prior to this position, he was the Vice President of Global Business Development at the same company, a position he had held since 2014. One of the main focuses in the latter role was keeping the brand competitive all over the world is through empowering women by giving them a fashion ecosphere. He has been able to make women empowerment in the fashion industry a reality. Nicolas is a firm believer in the need and impact of inclusivity and diversity in the fashion industry.
Second annual beauty fashion show: a celebration of inclusivity
While serving as the Vice President of Global Business Development at L’Oréal, Nicolas Krafft organized the second annual fashion show on 30th September 2018. The event took place in a floating catwalk located on the River Seine in Paris, the city of love. Besides showcasing fashion and beauty, the fashion show was aimed at living up to the commitment of the company to make beauty accessible to everyone. The event was attended by prominent people and players in the beauty and fashion space.
The event was celebrating inclusivity in many ways. One is the focus on the diversity of women’s beauty. The women showcased this through the 60-meter floating runway. Some of the women celebrities that graced the show include Eva Longoria and Elle Fanning. Other icons present outside the fashion industry were Marie Bochet, a Paralympic guru and Nikolaj Coster of Game of Thrones.
Second, the event celebrated diversity and creativity by showcasing the latest fashion looks. L’Oréal’s own Global Makeup and Hair artists, Val Garland, and Stephane Lancien created 70 new looks in both aspects specifically for the fashion show. The show showcased other products from prestigious partners of the show such as Chopard.
Lastly, the event was another way of reaching out to the rest of the world. To achieve this, the company through the Vice President of Global Business Development, Nicolas Krafft, put up huge screens outside the venue to allow tourists and passerby watch the show. The show was also live in 230 countries over the world.