Jose Henrique Borghi, the founder and co-CEO of Mullen Lowe, is known for adding innovation and quality to Brazilian advertisement industry. By founding and transforming Mullen Lowe to a major advertisement agency in Brazil, Borghi achieved the mission of shaping Brazilian ad industry and a world-class advertisement agency from South America. He is credited with some highly impactful campaigns such as great repercussion similar to Mammals of Parmalat and other ads. Apart from actively taking part in the campaigns, Borghi tries to contribute his part in the total life cycle of the products as he believes that marketing has to be started from the product design stage.
Jose Henrique Borghi is instrumental in designing the advertisement strategies of the firm. He uses a number of creative professionals and psychologists to ensure impactful campaigns that are appreciated by clients and audience alike. Borghi is a strong proponent of bringing scientific practices such as limbic system – the study of emotions – to influence mass audience while creating the campaigns. Jose Borghi understands that only by fully knowing what people wanted, he can serve them with the highest satisfaction. He invests more time to learn human behavior and to understand their likes and dislikes. See also.
Jose Borghi completed his graduation in Advertising and Propaganda from PUC-Campinas and started his career with Standart Ogilvy in 1989. In the next few years, he worked with a number of ad agencies such as Talent, Léo Burnett, FCB, and DM9 / DDB. Borghi founded his ad firm, BorghiErh with the partner Erh Ray, and in the coming years, the company made significant growth, and by 2006, it was acquired by Lowe and renamed as Borghi Lowe. Recently, it merged with Mullen group, and the resultant agency named as Mullen Lowe. Borghi is known for providing consistent services with great client-value addition. He has received many accolades including 14 Cannes Lions Award, 10 The One Show Awards, 7 London Festival Awards, 11 New York Festival, and more.