How Don Ressler took over the Online Fashion Business

Don Ressler is a revered business person who has gained recognition due to the successful enterprises that he has established. He has worked with Adam Goldberg to create leading brands such as Fabletics and TechStyle. The two have been business partners for a long time, and all the companies that they have founded have been highly successful. They currently serve as co-CEOs of TechStyle, which was formerly known as JustFab. JustFab was created as the first online store that offered membership to its clients. It grew at a fast rate and managed to gain about three million subscribers in the first year. The company has been making millions of dollars as revenue every year. JustFab specialized in the selling fashionable clothes for women. Fabletics and TechStyle have grown over the years to be among the top brands in the beauty and fashion industries.

Before Don Ressler and Goldenberg started working together, they both owned successful startup companies. They are well informed about what it took to establish a successful brand. The first business that Don created was known as He ran the enterprise for a short while then sold it to Intermix Media. Adam was the COO of Intermix Media during the time of the sale. The two entrepreneurs joined efforts and created a spinoff that was known as Alena Media on The company attained success and made huge profits for Intelligent Media. Its profitability, however, declined when Intermix was acquired by News Corporation.

The two entrepreneurs used their marketing and branding skills to establish Brand Ideas, which later became Intelligent Beauty. The firm majored in brand incubation, and it was highly successful. It then developed two subsidiaries that are known as SENSA and DERMSTORE. They are both profitable e-commerce enterprises. After a while, they used Intelligence Beauty to establish JustFab as a third party business. The success of the firm was evident by the end of its first year in business.

Adam and Don Ressler used to fund themselves in all their ventures before 2008 when Technology Crossover Ventures invested $43 million in their business. In 2011, JustFab secured $33 million from an investment firm that is known as Matrix Partners. Crossover Ventures, Rho Ventures, Intelligent Beauty, and Matrix Partners offered JustFab $76 million in 2012. The company also received $40 million in 2013. Approximately $250 million has been invested in the development of JustFab. Fabletics was formed as a subsidiary of JustFab, and it is currently thriving.

Read more: Don Ressler Is Part Of The Incredible Success Of JustFab And Fabletics

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