Hurricane Harvey is undoubtedly one of the most devastating natural calamities in American history. The early-2018 hurricane enormously swept properties across Houston and its neighbourhoods, while companies were watching helplessly. Worse of it, people perished as others lost their homes. Nevertheless, the Dallas-based Stream Energy took the step to bring hope to the affected residents through their philanthropic passion.
In as much as the presence of Stream Energy during the deadly storm brought the company to the limelight, few people knew that the company had already established an organized corporate philanthropic mission of aiding the community. The successful energy firm launched a separate arm to deal with this mission. The division, Stream Cares, alleviates Dallas homelessness by funding and partnering with other charitable organizations such as Hope Supply Co. This kind of business model is a relatively new model in business set-ups but carries double profits.
Across America, it is usual for brands and high-profile politicians to engage in philanthropic missions with the aim of establishing a compelling status from the public. However, such activities mainly cover financial aids. For instance, businesses in the US spent about 19 billion USD in charity funding in 2016. But Stream Energy has raised its status higher. The direct-selling company has made it clear that philanthropy and giving back to the community is part of the firm’s DNA – its employees and executives are going to the extent of spending time with residents besides funding charities.
Apart from the trivial reasons of building loyalty and brand status, corporate philanthropy helps companies, which are passionate with generous giving back, take advantage of the organized structure. Kimberly Girard, Stream Energy event manager, describes the company as an organization with heart. In addition, the Stream Care foundation helps the company’s staffs meet with its actual customers and device new strategies of giving back.
Even though most surveys rank Texas among the least generous US states, Stream Energy is keen to outturn these surveys through the company’s generous model. Its distinct role in the world of philanthropy is not only vital in uplifting the lives of Dallas residents but also residents of the whole state. And according to the company’s mantra, philanthropy is part of office days.