Guilherme Paulus Takes Tourism to New Levels in Brazil

Guilherme Paulus is a successful entrepreneur born in São Paulo, Brazil. Guilherme studied business administration. He interned at IBM at the age of 20. In 1972 he met Carlos Vicente Cerchiari, a government official. Carlos wanted to expand tourism in Brazil. Paulus wanted to invest in the venture but had no money. Cerchiari offered him a deal to come on board CVC and be the man behind day-to-day operations. They were in partnership for 4 years. CVC provided Guilherme Paulus his first look into tourism in Brazil. He sold part of the company to finance his creative ideas for expanding tourism in his country.

It is now the largest tourism company in Brazil and has over 3000 employees. He has made 30,000 partnerships that he formed while at CVC. Guilherme Paulus invested in GJP Hotels & Resorts. The company now has 14 resorts and hotels. They have 3 levels of luxury hotels including the Linx, Prodigy and Wish hotels being the most luxurious. They are in all major cities and his Wish hotel has won an award for the best golf resort in his country. He also seized an opportunity to own Webjet which started out with one airplane but became the third largest airline in Brazil. He sold the company in 2011.

About Guilherme Paulus travels 2 to 3 times a week for GJP to talk to his people and keep up with changes in the tourism industry. He feels being involved with the day-to-day operations is what has made him successful. He has made sure he kept up with what people want in the tourism industry in Brazil. Guilherme Paulus believes in giving back. He supports programs such as PIET, Alfasol-Solidarity Literacy and Dr. Klaide Care and Education Institution. Guilherme Paulus says that being associated with these organizations has brought him closer to his community and he wants to do everything he can for his beloved country.

 

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