The Brazilian tourism expert, Guilherme Paulus has spent much of his career searching for new opportunities to extend the work of his companies in the tourism industry.
After entering the industry in 1974 as a 24 years old business leader, Guilherme Paulus decided to follow his own path as an entrepreneur instead of following the route laid down by others. Embarking on a new venture with his business partner, Carlos Vicente Cerchiari, Paulus set out to find the perfect location for the first store opened under the CVC banner.
The founder of GJP Hotels and Resorts credits much of his early success to the locations he found for his first storefront to open in the city of Santo Andre. The travel agency opened its first store in a busy area of the city next door to a cinema and close to many restaurants and bars. Paulus credits the location as having a stunning effect on the customers entering the first CVC store because they arrived with their heads filled with thoughts of fun and adventure which pushed them to enter the CVC store and book a vacation.
The former IBM intern has consistently pushed himself to achieve more as a businessperson and leader of an internationally recognized brand. After many years heading the CVC brand, Guilherme Paulus decided to establish his own tourism company, GJP Hotels and Resorts. His $600 million gambles to establish GJP Hotels and Resorts in 2006 has paid off in many different ways, including the 2017 World Golf Awards recognition of the Wish Resort in Foz do Iguacu. Around the same time he established GJP Hotels and Resorts, Guilherme Paulus purchased the Webjet airline which had a single chartered aircraft and was on the verge of bankruptcy. By the time of the sale of Webjet in 2011, Guilherme Paulus had presided over a major period of expansion which had allowed the airline to become the third largest in Brazil.
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