Australian newspaper “Australia Financial Review” published its annual list of Australia’s most innovative companies and one of the companies that earned a spot this year is mortgage broker Infinity Group Australia. Infinity Group earned its spot due to their very “client first” and collaboration based business model. Infinity Group focuses on educating Australians on how to manage their finances. They offer more than just loans. After lending their clients their home loans, they monitor their finances in order to make sure they pay it back in record time. They also offer their clients advice on how to manage the rest of their finances along with investment advice and advice on retirement.
This approach comes from founder Graeme Holm who states that Infinity Group is kind of like a personal trainer for your finances. He also states that when you have expert guidance, the entire process of paying off a home loan doesn’t seem as daunting anymore. Infinity Group analyzes the client’s income and budgets it out in the best way possible so that the client is able to pay off any debts and then, later on, be free to invest their capital however they would like.
Holm also emphasizes the importance of cooperation and how that concept drives his business. He highlights the fact that when his clients are successful, so is Infinity Group. Other mortgage brokers only care about receiving payments, but in reality, it is also convenient for them to get back the money they lent out. While most brokers focus on the interest rates and if they’re getting paid on time or not, Infinity Group focuses on making sure that their clients are able to pay back the loan. That way the client is rid of debt, owns their home, and Infinity Group now has the capital they lent out available to lend out to another client. This way, Infinity Group makes money, and the client is successful in paying off debt. It’s a win-win situation.
This business model is what earned Ininfity Group and Holm a spot on the list of Australia’s most innovative companies. The AFR has a very wide audience and this is a very big accomplishment for a company that has been running for a relatively short amount of time. Infinity Group was founded by Holm and his wife in 2012 and since then it has grown to be the reputable company that it is today. Learn more : https://www.medianet.com.au/releases/166333/