If you happen to be looking for athletic gear that’s a bit more exciting than the boring grey or black with a dash of neon, check out Fabletics. This new generation of workout clothes is referred to athleisure. This means that not only is the clothing functional in the gym, but it’s also great for shopping, lounging, lunch, or whatever happens to be on your agenda. Kate Hudson is the brains behind the name. She not only offers her fashion input with her own line of gear, she also gives her top picks and other advice to women and men who want to be fit and fabulous.
Although the athleisure spotlight now has many different designers in the mix, Fabletics leads the pack. Demi Lovato has even debuted her own line with the company. The company has gone from a small operation, to now over 250 million dollars a year. Competing against Amazon, this is a rather large accomplishment. Kate Hudson is also involved in the operations of the business and has been credited with much of its success. While she admits that much of the success is due to trial and error, her advice is highly sought after by executives at Fabletics.
The company’s strategy has also been different than many other clothing manufacturers. Fabletics uses the “reverse showroom” technique to showcase its products. This method, used by a few other businesses, such as Apple, showcases the majority of its products online, with a more specialized retail component. With the retail factor, those who might not have purchased online can visit the retail store to check out the product line in person. This method has proven to be incredibly successful, as the retail stores are converting shoppers into customers at an incredibly high rate, far greater than most other conventional retailers. Customers can also purchase select items and bestsellers from the retail store, plus handle any customer service concerns.
Fabletics is an all-encompassing brand. Not only is there athleisure for fit women but those looking to get into shape, those who love their curves, kids and even a men’s line. Customers are able to get online and see which looks suit them best. From there the process is explained and readers can decide what works best for them. To get started and take the athleisure lifestyle quiz, head over to https://www.fabletics.com/get-started and get on the road to looking and feeling great!