Since the joining of forces between Adam Goldenberg and Don Ressler, the entrepreneurial market has experienced drastic improvements. Different brands that incorporate technology, the fashion industry, and fulfilling demand of different consumers are some of the achievements. When Goldenberg was 15, he had already ventured into the business industry. He had developed a site which was used to advertise by gaming companies. He later sold this site to Intermix media in 1999 and still remained very active on the site. Adam had dropped out of high school level to become the Chief Operations Officer and Vice president of the same company.
Don Ressler had also sold his business to Intermix media, and later met Adam. Don’s company’s purpose was to help people raise capital. Some of the companies were clothing firms, and it is what inspired him to indulge in fashion to innovate. With time, Don’s and Adam’s friendship developed and later decided to invest in the online business. The two decided to direct their efforts in the fashion industry dealing with both beauty and fashion. These two services were in very high demand just as they are today.
The two entrepreneurs decided to create a brand driven the two important factors that they had given top priority. The two factors were trends and the pain points. They realized the biggest problem in the consumer product market is not the availability of the product but where exactly to find the product. They also noted that searching for styles and sizes on the internet were wasting lots of hours. After observing this problem for quite some time, they decided to create a site which provides services which are personally customized for consumer satisfaction.
The duo managed to create a TechStyle and JustFab online platforms which proved to be a tremendous success. Members started streaming in through as a result of the attraction the promotions the sites were offering. When customers upload their details on the site depending on their likes and style recommendation, the sites will only provide the given information.
In these sites, Brand Fabletics is one of the biggest achievements. Many people using the social media have at once seen sponsored Fabletics ads. After Adam and Don realized finding athletics attire of fixed sizes is very hard to find. They also found it hard to find affordable quality clothing for athletics. The pair also decided on giving the name “Fabulous” to their foundation.
To make their products be recognized far and wide, the pair decided to work with Kate Hudson who is an actress and has a beauty company. Adam and Don have dedicated all their commitment in bringing back confidence in women.