Gustavo Martinez knows how to do advertising that creates results. He has been a part of the marketing and advertising industry for thirty-five years. He has worked as the President of the McCann World Group, Mather and Ogilvy. A position that he is best known for is being the Chief Executive Officer of J. Walter Thompson Worldwide. They are one of the best advertising firms in the world. Recently Gustavo Martinez decided to pause his corporate journey to start his career in entrepreneurship.
Gustavo Martinez believes effective advertising has to be mixed with creativity for it to fully flourish. Consumers have to have the opportunity to connect with the story of the product. Being creative is an amazing way for people to connect in a better way. Gustavo Martinez thinks that being a consultant is a great way to move away from the nine to five mentalities. It is a way to have more freedom and allow the creativity of a person to fully happen. He thinks that truly creative people do not flourish in a typical work environment.
UV Business Acceleration and Gustavo Martinez have partnered to help businesses to get into profit mode. Unfortunately, many startups fail within their first three years. Gustavo Martinez wants to help them through consulting to have a better chance at survival.
People may think that since Gustavo Martinez stepped down from his CEO position that he is taking things easier but this could not be further from the truth. In fact, he is taking things up a notch because he wants to truly be successful in every business venture he has. He usually works twelve hours a day. He works with a team of people. He wants them to have some form of a diversity of thought and backgrounds. This way they can bring up things that he may have been unable to think of. It is always good to get a new perspective on things. Gustavo Martinez is truly an advertising leader who understands the importance of having a great time and being creative. He is someone that drives business owners to succeed.
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