EOS Lip Balm products help to hydrate your lips and work towards making them smooth. Though many favor them for their results, I also enjoy how they are packaged and are natural products. Their vanilla bean balm and honey apple bomb come with the bonus of having an amazing fragrance.
The vanilla bean lip balm comes in a simple, but cute container, that is a nude based color. To me the packaging is perfect because it fits the vanilla bean theme! Their honey apple balm comes in one of their sphere containers, were it is covered in a swirl of a light, and dark pink. This packaging is colorful, eye grasping, and adorable! Upon opening both, you get to the magic balm that creates those smooth lips and a burst of fragrance when opening them.
• Dermatologist tested
• Contain Sustainable Ingredients
• Paraben and Petrolatum free
• Gluten Free
I personally did not experience any cons with these two products, but others have not enjoyed the balms texture. If you don’t enjoy strong fragrances, these two may not be for you, and you might want to try a different balm. You can find these two lip balms, as well as many others on the EOS website, in select stores, and Amazon.
Over the past decade, eos Lip Balm has made itself one of the most recognized and used makeup items in the world. In just ten years, the company has managed to conquer an already saturated market while also managing to be a hit with a few different demographics. These have included the likes of beauty bloggers, millennials and even makeup critics. Such a rise in popularity over such a short time is virtually unheard of, which has led many to speculate as to how eos Lip Balm managed to do so. As it turns out, however, the secret behind this success may have been relatively simple.
While the majority of companies put a significant amount of research into launching a product, eos seemed to have gone much further than competitors. According to co-founders Jonathon Teller and Sajiv Mehra, the company took a detailed and measured approach to designing and launching the product. Furthermore, they also applied this approach to starting the company and planning for future growth. This is something that many companies may not think of, and they subsequently have difficulties with scalability and becoming national or even international. As such, the pair put a significant amount of time into ensuring the business was multinational but manageable, as well as being able to change with each market’s changing interests.
Because of that, before launching eos Lip Balm, the pair put a significant amount of effort into finding out what each market had available to it, as well as exactly what the potential customer wanted and needed. This led to eos figuring out that lip balms had been treated as a unisex product since it was invented. This was even though it was predominantly used by women. As such, by focusing the product on the female market, the pair were able to capitalize on an untapped market.
End Of Article