Category Archives: Cute and Clever

Marc Spark’s Bonn Óir Vodka Settles In On American Shores

The latest exciting name in vodka arrived in America from a European starting point. Bonn Óir (pronounced “bän ôr”) Gold Medal Vodka comes to the United States not from Russia or France. This vodka is a product of Ireland and derived from an Irish family recipe passed down through three generations, according to The Spirits Business.

This handcrafted Irish-American vodka has been touted by Bonn Óir creator and recipe family member Dan O’Shevlin as setting a “new standard” for vodka connoisseurs. Their recipe uses a top-grain of soft white wheat to produce its flavor. Other O’Shevlin vodka offerings include a lower calorie Bonn Óir Light, and a cinnamon-infused version labeled Irish Fire.

Bonn Óir vodka enjoyed critical acclaim in 2015. The brand was among the top 100 spirits recognized in the 2015 International Craft Spirit Competition in Los Angeles.

Backing for the O’Shevlin Importing Company happened thanks to an investment from Dallas-based Timber Creek Capital. Serial entrepreneur Marc Sparks is the founder, owner, and CEO of the private equity firm. Marc’s book “They Can’t Eat You” discusses his rise from a C+ average high school graduate to success, and then to the bottom before rising again to the top.

“Through my years of experiences I understand challenges and devastating circumstances entrepreneurship can bring. My passion is to help entrepreneurs build their dream and companies to critical mass through my experience,” Sparks said on the Timber Creek Capital blog.

Chinese Restaurant Named I Don’t Know

Many Asian restaurants around the United States are known for their interesting and sometimes very funny names, however one restaurant in the Rochester, New York area is taking it to a new level. The owner Jessie Dong who is an Asian American named her new restaurant “I Don’t Know Chinese Food”. While some might find this odd, I think it is pretty humorous.

According to an article found on reddit and written by Eater, the reason Dong named her restaurant “I Don’t Know” is because her children often say the phrase in reference to anything. For example she will ask them what they want for dinner and that is the response she gets, and when it came time to get opinions on what to name the restaurant it was the same three words uttered to her: I don’t know. Therefore, she took that and ran with it and now the locals of the Rochester area can eat at “I Don’t Know” whenever they visit Madison Street Capital. It could be a clever way to make someone pick where they want to eat, because if you have dinner plans and ask your guest or family where they want to go and they respond with those three words, they will have made their choice and maybe not even realize it! Despite the interesting use of the phrase, I think it is catchy and memorable which is why they will do well in their sales.