Zeco Auriemo became a part of his family-owned real estate development firm when he was still in his teens. This company, JHSF, built real estate projects across Brazil. Not long after he joined the company it turned to incorporation which now makes up over 90 percent of the firm’s net profits. They build a project and then manage it.
A graduate of the Faculty of Engineering of Sao Paulo, he started working at JHSF while he was still a student. Before he was 30 years old he was made president as the company was slowly turned over to the next generation. Zeco Auriemo made a name for himself by recognizing that Sao Paulo, and Brazil more broadly, lacked homes, offices, and retail that would appeal to the many newly rich people in that nation.
Zeco Auriemo changed the focus of JHSF to building luxury developments. He has now built several luxury condo towers, office buildings, and even an executive airport. The biggest development that JHSF owns and manages is Parque Cidade Jardim. This is a multifunctional collection of towers built on 80,000 square meters of land in the Marginal Pinheiros area.
Included in the Parque Cidade Jardim is the crown jewel of the JHSF empire, Shopping Cidade Jardim. Luxury brands from around the world are sold at this mall and it attracts wealthy people from across Brazil. One of Zeco Auriemo’s latest successes was attracting the Italian luxury brand Rene Caovilla to this mall. To celebrate the occasion he threw a party attended by movers and shakers from Brazil to Europe like Prince Albert of Monaco.
Zeico Auriemo is married to Mariana Landmann Auriemo. They have two children that he spends as much time with as he can, given the demands on his time. He also enjoys playing golf which he warmed up to over time.