So the Impossible Burger has been around for a little bit. It has already gone public (with an IPO,) and now your local fast-food chains will begin to offer it as an alternative to a meat-based hamburger. Just ten years ago, this sort of thing would have seemed impossible. This is probably because plant-based burgers have always, well, they’ve always tasted like, “veggie burgers.” The Impossible Burger is no veggie burger we’re told though. What exactly does this mean? Let’s take a closer look at it.
A lot of critics note that the texture and taste of the impossible burger are quite similar to beef. This is so true, as a matter-of-fact, that the product has actually grossed out long-time vegetarians. You’ve heard that absolutely correctly! People that are uneasy (or downright disgusted) by the taste of beef were freaked out about it. The similarities were too much for that group. You might be wondering why the OSI Group is so important. The OSI group is the reason that many of your favorite fast-food chains have meat as well as other products.
They are one of the largest suppliers on the North American market and their international reach is very impressive as well. The OSI Group was the original McDonald’s beef supplier when that company began to grow! When OSI gets involved in the production, you know that a product is coming to an eatery near you really soon. This is the case with the impossible burger. How is the OSI Group going to handle such an interesting product you might ask? The goal is to meet the surprisingly high demand and to keep a careful eye on it from there. One has to admit, it is quite strange seeing websites place photos of the Impossible Burger next to a real one. The whole thing is strange because the two become indistinguishable in appearance.