JD.com posted an article on its corporate blog page about its recent annual anniversary sale on June 18th. The sale was said to make over $29 billion. Jingdong is China’s largest retailer. The article mentions that JD.com has brought a large variety of new products to the marketplace that they are focusing on promoting. The retail giant wants to make sure that these new products are easy for Chinese consumers to find and allow those consumers to see the new brands that are brought to the marketplace on JD.com.
The article discusses that Jingdong has been focusing on ways to help market manufacturers connect with Chinese consumers. They call this way of marketing Consumer-to-Manufacturer or (C2M). This strategic way of marketing can help brands find insights about what consumers are looking for in the marketplace. Consumer-to-Manufacturer marketing has helped to increase sales transactions by 289%. One of the brands that reaped the benefits of C2M marketing was the popular computer brand HP. The company’s Zhan 66 laptop had a 100% increase in sales. JD.com has been partnering with many top brands and many of them launched during this anniversary event. Prada Group, Miu Miu and Car Shoe are just a few of the brands that have recently launched stores on JD.com.
The article goes on to mention that the company Farfetch also recently partnered with JD.com, which allowed all of JD’s consumers access to Farfetch’s huge network of brands. JD Plus, Jingdong’s premium membership program, allows consumers the opportunity to have exclusive privileges at luxury hotels throughout the world. During this year’s annual anniversary sale, there was over 2.8 million JD Plus memberships that were purchased. The anniversary sale had over 32 million inquiries, but that didn’t stop JD’s customer service robot from answering 90% of them. The anniversary sale exceeded marketing and sales expectations, while still improving consumer experience in the marketplace.
Source of the article : https://www.forbes.com/companies/jd/#62d9b6464f20