In Brazil, one man is wisely carrying on his family’s business legacy and expanding sustainable products that help the world become more eco-friendly. As the first business partner of The Home Depot to sell eco-friendly harvest wood, Flavio Maluf sells renewable Eucalyptus, wood, and paint products through his company Eucatex. As the CEO, he has learned that it takes great patience, dedication, persistence, and hard work in order to achieve success. His advice for those trying to start their own business is to understand these key facts and not pretend like starting a business is easy.
Check out ideamensch.com to read more full interview of Flavio Maluf.
Eucatex sells everything from doors (aptly named “Ecuadoors”) to MDF wood, particle board, office partitions, flooring, paints, stains, and more. Their consciousness of their ecological impact is only one aspect of the company, as they have a commitment to responsible pay and good work programs on the Human Relations side of the business as well. In 2010, as a matter of fact, they won the Brazil Protection Award for the Occupational Safety and Health of Workers. In terms of their products, in 2007 they won the Home Planet Award… and in 2012 they were voted as one of the top ten companies to work for in Brazilian citizenship.
Sustainability is not a logical component of Flavio and Eucatex’s business plan, but more importantly, it is the right thing to do for the planet. While being committed to high sustainability, Eucatex is also highly committed to the principles of social growth and competitive cost: always. Their commitment to respecting environmental legislation is always at the forefront of their operational policy, and they are generally committed to excellence in all areas of work. Carrying on the great work of his grandfather Salim, Eucatex truly embodies the wisdom, experience, and sustainability of an excellent production company.