There is a new sensation in lip balms that has present a challenge to the original brands of Blistex and Chapstick. These two balms have lead the industry for over a half a century, but a decade ago, Mahre and Teller, two successful entrepreneurs, founded the Evolution of Smooth or EOS for short. They imagined a new, fresh organic lip balm in 14 natural flavors that would be fun and exciting for females to wear.
This lip balm would not be boring but would be enticing to all of the five senses while keeping lips smooth and sensual. They planned to package this balm in a circular pastel-colored container to match the flavor. EOS would be fresh and appealing to all the senses, and the founders planned to retail it for $3, which would be totally market-friendly.
EOS lip balm has a new outlook on how a corporation should be run, and they have made their company an open book in order to communicate better with customers. They have turned their attention to Facebook active millennial females aged 25-35 who appreciate all of the unique features that makes up EOS. Seven years ago, EOS began showing up in Walgreens, Walmart, and Target, and on full-page ads in magazines like Allure and Cosmo.
On the fast-paced track, EOS quickly became worth $240 million worldwide in 2015 and was second in lip balms only to Burt’s Bees. Hollywood celebrities, like Miley Cyrus, Christina Aguilera, and Kim Kardashian and more were now fans with their own flavor. Females from all areas of life have discovered the multi-colored orbs of smooth lip balms in flavors like honey and grapefruit.
Mehre now prefers associating EOS balms to an emotional connection with the customer, so EOS is not just another product. “The lip balm that makes you smile” seems to fit well.
Have you ever wished for a lip balm that is fashionable, effective, and great looking all at the same time? Do you wish for a lip balm that comes in most of the colors that you care about and not just the ones that the company cares about? Well look no further in your search for lip balm paradise than the EOS lip balm brand and its hot new lip balms currently circulating on the market.
This company uniquely branded name which stands for “Evolution of Smooth” has its lip balm is stores ranging from Target, Walgreens, Ulta and Walmart to name a few. The company is the second best selling lip balm and its empire has grown to over 250 million is sales to date.
So how did EOS rise up the ranks of a lip balm industry that was dying due to lack of innovation and creativity? Well for starters they did research on a few trends in their industry, after all if you are going to be a disrupter in your chosen industry you have to understand what has already happened and listen to the voice of your customers. They focused specifically on the needs of woman and made the lip balm stand out by making the product smooth sphere made with its soft packaging and exotic flavors.
But the brand really took off when they focused on the younger and chic generation known as the millennials. EOS lip balm actively marketed this group on social media and they have more than 7 million followers on Facebook. EOS entire production facility is automated so that it now can keep up with the big players in the space of the lip balm business. The company still hopes to innovate everyday with its products and so far that is part of its recipe for success in the future.
Check out more about this company by following this link: https://www.fastcompany.com/3063333/startup-report/the-untold-story-of-how-lip-balm-upstart-eos-outdid-chapstick