Lori Senecal typifies the average woman who has braved the vagaries of the fashion industry successfully. In her keynote speech at the 3% Conference, she expressed her hope that the fashion industry can do better if the decision makers understood the user. She noted that with only 3% creative directors, which serves as the inspiration for the organization, being women, the industry, could not be more misplaced.
Lori Senecal was named as the Global CP+B new executive on March 2015. She formerly worked as the Global Executive Chairman of KBS. Her role involves driving the company’s strategic vision, working with MDC Partners in fueling growth and cross-collaboration, as well as deepening the company’s unique model. She will also spearhead in partnering with clients with the aim of optimizing the cross partner capabilities.
Role in KBS
KBS is a sister company to CP&B. During her leadership in the enterprise. Lori realized many achievements. For instance, it is during her time that the business grew from a 250 person domestic agent into a global agency with over 800 people.
Today, it is recognized as one of the favored places to work in New York City. The company has also featured in the New York Times list for three consecutive years as one of the standings out agencies.
She also brings with her career experience from McCann Erikson where she was the president of the New York office and McCann World Group Global Chief Innovation Officer. During her tenure here, she initiated a young adult marketing specialty known as TAG Ideation.
Lori’s Advice to Employees
In addition to her official responsibilities, Lori takes the initiative to encourage employees in investing in their ideal career. The company holds agency-wide invention, and through them, employees can come up with startups and projects. Lori takes the initiative to incubate these projects and help them grow.
Her work mostly involves providing insights through award juries, television appearances, and speaking engagements. She had to work hard to break from the yolk of being the young sister of the talented siblings. She admits that her birth order played a significant role in shaping her into leadership spirit.
She is a strong believer in building a culture of helping people believe in themselves and develop careers out their passion. She achieves this by being a god example to the staff. She also believes that leaders should encourage their employees in being inventors too. This can be accomplished through planning invention competition events and creating a favorable environment for the same. For more info, follow Lori on Twitter.