Brazil is a member of the BRICS nations. Brazil, Russia, India, China, and South America have an unofficial, but official union. The union stimulates trade between those countries. All the BRICS nations are going through economic turmoil of some kind. India is the only BRICS nation that is experiencing strong economic growth. Brazilian banks like Bradesco and other businesses always stay on top of BRICS news.
More trade means more investments, and banks like Bradesco thrive on new investment opportunities. Brazilian banks make money by investing in assets in Brazil as well as investing in assets in other countries. If bank executives think the economic crisis is over in Brazil, and most executives think it is, then the banks look for opportunities in countries like India and China. Russia is less attractive because of UN sanctions, but there are still investment opportunities for Bradesco and other big Brazilian banks in that country. Bradesco’s CEO Luíz Carlos Trabuco continues to monitor what’s happening in the global market. That’s one reason foreign investors are looking at Bradesco as an investment opportunity.
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Bradesco is one of the darlings of Wall Street, thanks to Trabuco and his executive team. Trabuco is a people person, so Bradesco has a personal feel that foreign investors like. And the fact that Bradesco is making a lot of money is another reason investors are lining up to buy Bradesco stock. Bank success is not dependent on one man or a group of men. Consumers play a major role in the success of any bank. And Luíz Carlos Trabuco knows how important consumers are. Trabuco and his tech team put together the Personas project, so the bank could follow the consumption habits of its 26.1 million clients. The Personas project’s goal is to sync the bank with its clients. Trabuco wants to provide more services and perks for clients, but the bank has to know what clients need before they put any new marketing programs in place. Thanks a strong tech team, Bradesco is opening new banking avenues for clients, and the tech work is paying off. Bradesco is the third largest bank in the country, but according to Wall Street, the bank’s stock is one of the best buys in Brazil.
Even though Trabuco is 66-years-old, he acts like a young man who is still fulfilling his career dream. Mr. Trabuco is at the top of the banking food chain, but he still strives to do better through social and environmental programs. Luíz is a University of Sao Paulo graduate, and a long-term Bradesco employee. He got a job with the bank in 1969, and he is still there. He knows the “ins and outs” of Brazilian banking, and he also knows how to market the bank, so it appeals to every segment of the Brazilian social scene. Not all bank presidents are as hands-on as Trabuco, but with more than 5,000 branches and thousands of service centers, and ATMs, he has to be hands-on.
The consensus among bankers is the economy is recovering, and inflation is losing steam. Unemployment figures are dropping, and the government is trying to get rid of all the political negativity that hinders real economic growth. If the BRICS Summit produces positive results in terms of new export opportunities and more startup investment interest, Trabuco and his team will do their part to make “Brazil great again.” In order to do that, Bradesco will develop marketing plans that attract new clients as well as new investors. Wall Street is on board to make those plans a reality as long as Trabuco and his executive stick around the next couple of years.