Legendary business adviser, Maarten de Jeu, entered adult life by first getting a very quality business education from the University of Oxford, where he attained an MBA and graduated at the top of his class. He has since been highly involved in businesses throughout North America, Europe, and Asia. He founded SVM Business Advisory in 2012 through which he has advised Fortune 100 executives all over the world. He specializes in helping his clients develop sustainable solutions. He has much knowledge of strategy, investment, acquisition, business improvement, and entrepreneurship.
Before entering his present career, he spent time as Aviva’s Director of Strategy & Corporate Development in London. However, his top priority remains his family with whom he loves spending time as much as possible. He also loves to play when he can and also likes to engage in miscellaneous active activities in his time off. He is also an active philanthropist, giving of his time and resources to such institutions as the Chicago Council on Global Affairs, the Economic Club of Chicago, the Museum of Science & Industry, and the Environmental Law & Policy Center.
De Jeu is particularly knowledgeable in advising U.S. business owners who want to begin expanding on a global level. He advises them to be very patient about it and to take the necessary time to do it right. He also tells them they have to drastically change their business practices in other countries. That is because what works well in the U.S. market does not necessarily work everywhere else. They must be sure the change has taken place as soon as they make the international move since reputations are made immediately. Learn more: https://about.me/maartendejeu
He also advises these business owners to learn the languages and become familiar with the cultures in which they wish to engage. Being extremely familiar with these things is an excellent way for a U.S. businessman to impress international markets. When learning the languages and using them, be careful when using common U.S. idioms since these are often not used in other countries and can often lead to very embarrassing situations that can harm the reputation of your business. Maarten says it is a good idea to have a conversation with local representatives to be absolutely sure what the latest and most appropriate local etiquette would be.
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When Under Armour’s founder, Kevin Plank, started the company from his grandmother’s basement he focused on performance. Under Armour’s original product was sweat-wicking undershirts for football players. At that time, people who wore Under Armour did so because they wanted anything that could give them an edge on the field. The idea that Plank’s creation would one day grace billboards in the style capital of the world, New York City was an unthinkable proposition.
As the company grew, Kevin Plank knew that if he was going to be competitive in the activewear market, his company would need to focus on fashion as well as function. Plank did just this and the brand began to release clothes shoes, and accessories that were not just for the field. The strategy had some success, but now Kevin Plank believes that Under Armour should re-commit itself to performance and produce clothes for athletes and other active people.
Plank’s reasoning behind this strategy was that Under Armour was born on the field and that is where they set themselves apart from other apparel companies. This dedication to performance promises to bring Under Armour to new heights. The company was tapped to design technical spacewear for use on Virgin Galactic’s maiden voyage as well as any other of the company’s future trips to space. Additionally, the technology and designs that come from this project will also be available to consumers.
Another indication of Under Armour’s commitment to performance is their partnership with NBA superstar Steph Curry to produce on the court basketball shoes. Like all of Under Armour’s products, these shoes are designed to improve performance for basketball players.
Even as the leadership at Under Armour changes, their commitment to high performance athletic wear remains. Despite their new strategy, the company is not looking to abandon fashion altogether. Kevin Plank has stated that a great looking product is “table stakes”. This indicates that they realize even apparel that is made for performance must also look good to be successful, as well as for those New York billboards.
For over a year there’s been a mediation going on in one of the biggest cities in Brazil, over the future of a construction site. Toyo Setal has announced that they just emerged from that bidding process victorious and can now continue construction on the Rio de Janeiro Petrochemcial Complex (COMPERJ) after stalling since 2015. Paperwork was finalized in September and Petrobras made it official, giving them 18 months to finish work on the site. Ribeiro de Mendonca Lima announced the continuation of construction in a formal statement. The Commercial Manager stated this contract is of high importance to Toyo Setal, namely because of the partnership with Petrobras will bring them much closer with their largest customer while repairing their business relationship in the process.
The completion of COMPERJ depended upon a series of issues detailed within the initial proposal, causing Toyo Setal to elaborate on their desires to the site and compromise with their partner. Turning to specialists of different disciplines, de Mendonca Lima sought to determine exactly what was left to construct to come up with a renewed proposal that would remain both competitive and attractive. To continue construction, Toyo Setal needed an increase in manpower, leading to a new round of hiring. Hiring was extended to companies that Petrobras has registered, making sure to select workers from a pool of applicants that have the technical ability to get the expansion project done in time.
Considering an economic crisis that has affected Brazil in recent years, bringing in some much needed business to it’s biggest city is attracting a lot of interest from companies all over the industry. COMPERJ, located withing the Itaborai municipality of Rio e Janeiro, Petrobras’s renewed investment is seen as some of the best news in business possible. Toyo Setal’s operation is expected to bring 1,000 jibs that will be directly working on the COMPERJ’s current expansion plans. This bodes well for industries across the local economy, as it’s estimated that these jobs could generate as many as 4,000, or even 5,000 jobs throughout the city, all assisting in some much needed economic recovery.