For those with a vision of starting up an app, the primary concern they have is the popularity of that app globally. It requires a strong-willed person with excellent strategies and the patience to see the app grow gradually.
This best describes Whitney Wolfe Herd the CEO and Founder of Bumble app an online dating app. Bumble has gained a lot of popularity due to her strategic leadership. This has seen the number of users rise to more than 10 million people. Her main reason behind founding Bumble was to give women an avenue to correct the way in which women connected and interacted with their male counterparts in a bid to date.
Rarely do we find someone’s hard past pave the way to their breakthrough in future. Whitney Wolfe underwent some setbacks in her journey to success. At Tinder where she was a co-founder, she had to quit the company due to alleged sexual harassment and intimidation towards another partner. She later encountered online bullying whereby great masses of people ganged against her online. She used these experiences as a stepping stone which gave her the needed skills for her venture in app creation.
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Bumble initially began as a female alone social site named Merci. Whitney Wolfe big idea was noted by the CEO of Badoo the biggest dating site namely Andrey Andreev. Andrew offered to partner with Whitney and also provide the funding required to grow up a company together. At first, Whitney Wolfe was reluctant to take the offer since so much was at stake. She got support from her husband Michael Herd encouraged her to take up the offer. She, therefore, agreed to this partnership and this led to the founding of Bumble with 20% of the company belonging to her,79% to Badoo and 1% to two other partners.
The success of Bumble can be attributed to the vast experience of Andreev in the dating industry and the excellent work done by Whitney. Whitney started her career journey by taking a degree in International Studies at Southern Methodist University. Even back then she demonstrated a high level of innovativeness in the market when she founded her first company called Foray. She would later get a strategic partnership with Patrick Aufdenkamp who is a celebrity in making totes from bamboo. Bumble has grown under her leadership as can be witnessed by the number of employees employed and some fans.