Evolution of Smooth: How One Brand Rose to the Top of Their Industry in Just Seven Years

Evolution of Smooth, or EOS lip balm as is perhaps the more familiar name, shook up the lip balm industry just seven years ago when they burst onto the scene with their now-iconic pastel orbs of lip balm.

The industry is over a 100 years old, and almost nothing in it has changed. The common little tubes that most lip balm comes in (think brands like Chapstick) are much the same as they always have been as is the fairly unisex way those brands markets their products.

EOS knew that the industry was due for a shakeup, a driving force in their ideas and decisions before launching their product line, which is now second in sales only to Burt’s Bees. But how exactly did EOS lip balm manage to rise to the top so quickly?

A large part of their strategy revolved around designing an innovative product unlike anything else available on the market, which led to the creation of the little egg-shaped containers. Designed to stimulate all five senses, the containers come in a variety of appealing colors as well as unique flavors and scents.

Another key piece of their strategy was determining a demographic. Unlike other lip balm brands, finding a demo to target has been instrumental in their success. Women are the primary purchasers of lip balm and yet, most companies choose a unisex approach. This left a wide-open door for EOS when they chose to connect with millennial women in order to sell their product.

Getting into stores proved a slight roadblock, however; initially, no companies wanted to carry the products, but eventually EOS found a buyer – and found their way into celebrities’ handbags, beauty magazines, and girls’ bags everywhere.

Read more about Evolution of Smooth and their success story in their exclusive interview with Fast Company.

EOS Products are available online via Racked.com and Ulta: http://www.ulta.com/smooth-sphere-lip-balm?productId=xlsImpprod3490245.


A Shout Out To Securus Video Visitation Technology

I have to tell everybody about this video visitation service provided by a company called Securus. Secures is this technologies company that provides telephone and Internet services to prisons. That means they operate the phone lines that go in and out of prison, but they also develop software and technologies for law enforcement.


I thought I was going to this company like I hated the last company. You see, my brother got transferred to a different prison. His first prison was serviced by a company called Global Tel-Link. They absolutely stunk. Their service was terrible, their customer service was worse, and their prices were even worse.

Securus ended up being a great company to work with. You have to set up an account with them, just like with Global Tel-Link, but it is way easier. You can do it online with just a few clicks of a button. From there, you can make phone calls using your account or you can use their video visitation service. That video visitation service is just the best.


If you do it right, you don’t have to talk to any law enforcement officials. That’s why I don’t visit my brother too often because I do not like being around all those cops. You just use your online account to ask for a video visit session. You even get to pick the date and time. The program goes and schedules it for you, telling me when my brother will be available. Then I just confirm it and start the video session when it is time. In each one of these video sessions only costs a few bucks.


I just read that Securus is trying to get the word out about this video visitation technology. I hope this review helps them because this technology really helps me.


OSI Group And The Food Products

One thing that is a constant need in society is food. However, the days when people farmed their own food are all gone. Instead, people go to grocery stores to pick up products that have been packaged for them. However, not all products are equal. Also, a lot of the foods have gone through a lot of processing. Therefore, it is important for people to find some companies that sell a lot of good food. Fortunately, there is one company that has been in business for more than 100 years. This company is called the OSI Group. They sell a lot of products in stores.

The OSI Group sells food products to many different food companies like grocery stores. They are one of the largest food manufacturers int he world. However, they remain privately held. One thing that can be said is that they have partners worldwide that are involved in local communities. This gives them a good advantage over some other companies. After all, if they are involved in communities, then they are also helping with the provisions for needs in the communities. This is the sign of a good company. If one is willing and able to meet the needs of society, then they will be able to go very far in their business.

Related: OSI Group Acquires Baho Food

Another thing that could be said for the OSI Group is that they provide people with some of the best meat products. They also have won the 2016 Globe of Honour Award. Another thing that could be said for OSI is that they believe in diversity. One of the reasons that diversity is a good thing is that it allows employees to overcome their differences and work together. Also, a diverse workforce allows people to recognize more cultures as valuable. This is one of the reasons why OSI Group strives to hire a diverse workforce.

The OSI Group is a shining example of a company that is good for the world. They operate on principles that are not only good for today, but are also shaping the mindset of the future into something that is very productive.

Related: OSI Buys Former Tyson Foods Plant on South Side for $7.4M

The Magnises Card Gives Customers Bountiful Perks

Magnises is a black card for all of those young professionals that are interested in getting some of the extra perks that they would otherwise miss out on. There is no secret that the young professions are going to get good jobs after they graduate. What they do not have, however, is access to black card. That is the reason that more people are taking a serious look at what Magnises is offering. Billy McFarland has made people recognize the value of getting acquainted with this Magnises card. People that want to save money when they are out will instantly see the benefits of a card like this.

What Billy McFarland was has done is create a card that can get people into VIP parties. The great thing about this is that this doesn’t have to be another credit card; it is simply a boost for the credit card that someone may already have. The ability to get specials for free drinks at bowling alleys or discounts on bottles of champagne are some of the great perks. You may even find yourself in the same space with celebrities at a VIP party because this the what Billy McFarland has worked to include with Magnises perks. McFarland is a young entrepreneur with a plethora of different businesses, but he recruited help from seniors with experience in building up these types of perks for customers.

Read more:
Carded: What It’s Like to Own a Magnises Card

One thing that people may notice about the Magnises black card is that it is a little bit more diverse than the typical black card. Members of Magnises can get access to a Work Pass, and this gives them a discount on their work space areas like the Alley NYC. People can get a discount for as much as 80% off. This is something that has made a lot of entrepreneurs consider the benefits of Magnises.

People that are going to book hotels on a regular basis will also see the benefits that come with having the Magnises card. The procrastinator that books hotels at the last minute can still find the great deals that others people that book early have access to. This is with the Hotel Pass feature that is part of the Magnises package. Consumers will discover that this card gives them access to the Dream Hotel with the Magnises card where they get access to exclusive perks at https://www.magnises.com/privacy.

This is a black card that is new. A lot of people are trying to figure out what all the perks for the Magnises card are because it is still growing. This is the good thing about this card. McFarland is still on a mission to bring even more features to light. Concierge service is good, and a lot of people expect this with a black card. Magnises has this, but McFarland wants people to have access to so much more. He has become very masterful in bringing a wide assortment of different features to the black card, and he is working on even more perks.

Read more about Magnises on Wikipedia